More and more brands have started launching products specifically for the scalp, and there is a good reason for this. Hair grows from the scalp, specifically from the dermal layer. Research has shown that unhealthy scalp conditions such as dandruff can cause hair loss. Good scalp health is therefore essential to maintain hair growth and combat hair loss. This is why you need a good scalp care routine. But what does that consist of?

As consumers, it’s easy to blame the product for ‘just not working’. We don’t often think about our part. Are we using the product correctly? Are we applying it the right way? At the right time? Are we using it often enough? Are we using it too often? There are so many consumer mistakes that can make a good product, bad for the consumer